What is SEO / Search Engine Optimization?

What is SEO / Search Engine Optimization?

Seo is method for optimizing website in an effective way to make a good presence on major search engines and getting higher position and visitors to the website. Search Engine Optimization (SEO) is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.


Why does my website need SEO?
The majority of web traffic is driven by the major commercial search engines - Google, Bing and Yahoo! If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all internet users.


Why SEO is important for Small/Local business?
Search Engine Optimization is very helpful to small businesses because small businesses do not have large budget to spend on marketing. SEO for small/local business is, has, and will be for the foreseeable future the way for businesses big and small communicate with local customers. Even though the World Wide Web is vast your local business matters as much as anyone else. For this reason SEO for small/local business makes a lot of sense.
SEO for small/local business can help the search engines find you and your business. It's so important because once customers begin seeking your product or service you will want to have favorable words making your search results optimized.
There are two types of SEO:
  1. On page optimization
  2. Off page optimization
On page optimization :
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, link structure, meta tags, page titles, sitemap, keyword placement and keyword density.

Off Page Optimization :
Off Page Optimization is a seo strategy which perform some optimization process outside of the website , this means getting back links from other websites and driving traffic to website. Examples of off-page optimization include things such as Directory submission , Business Directory Submission, Classified Submission , Forum posting, Social media optimization , Social Bookmarkings submission , Blot creation, blog posting and Commenting, Email marketing Campaigns , Article Writing and submission , Press Release submissions. For long term SEO, off page optimization is very important factor. It gives more opportunity to drive relevant traffic to website.

Can I do SEO for myself?
SEO education is free and available on the web, including guides like this. Combine this with a little practice and you are well on your way to becoming a guru.

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